A/Prof.
Aaron Buckland
Web Proposal
01
Brief
Craft a best-in-class website for multi-nationally trained and recognized Orthopaedic Spinal Surgeon, A/Prof. Aaron Buckland. Key focal points include: clear information presentation, seamless usability, and the implementation of effective SEO strategies.
02
Goals
Drive qualified referrals

The conversation needs to be around how your knowledge, experience and standards align to deliver best-in-class results. Leverage this value to build trust, demonstrate authority and drive referrals from industry peers.

Set the benchmark

Rigorous market research is critical to determine what your competitors are doing — and what they aren't. Use these findings to develop a solution that cuts through market competition.

Prominent search presence

Fuel growth by giving precedence to SEO in design and content decisions. Optimize key benchmarks, including load speed, cross-device responsiveness, semantic HTML structure, and metadata to their maximum potential.

Usability first design

Your site must look great and function even better. Construct a clear information architecture and a polished interface to attract, engage, and retain your target audience(s).

Research repository

Create a dedicated section spotlighting Prof. Buckland's research projects, findings, and publications. Utilize this space to position him as an industry leader, showcasing the depth of his expertise and contributions to the medical community.

Agile content management

A back-end system that empowers stakeholders to manage content without relying on a developer. Providing guides, training, and an intuitive Content Management System (CMS) are all crucial elements of ensuring your site is managed with ease long after it's launched.

Creating the final sitemap hinges on strategic elements such as SEO keywords, thorough market research, and detailed insights into your services. This is a preliminary overview of top-level pages and tech.
Key pages

Home
About
‍Conditions
Services
Patient Info
Research
‍Contact
Privacy

CMS

Webflow

Programming

HTML, CSS, JS

03
Overview
04
Process
Discovery
01

The intricate process of building and launching a new website demands a robust strategy and meticulous planning. The discovery phase delves deep into the intricacies of your business, competitors, and audience. It aims to forge a comprehensive strategy that serves as the guiding force behind all content and design decisions.

Design
02

During the design phase, the focus is on generating concepts, honing the selected concept, and creating prototypes for the entire site prior to initiating any coding. This approach, including a thorough review of static designs, acts as a safeguard against unforeseen changes during the development phase — ensuring your project is delivered on time, on brand and within budget.

Development
03

In the development phase, we breathe life into your site. We construct the front-end framework, followed by the back-end and the integration of any applications. Throughout this process, SEO best practices are incorporated to guarantee that the site not only meets but surpasses industry benchmarks. This comprehensive approach ensures a dynamic and high-performing digital product.

Content
04

The content phase involves populating copy, optimizing and uploading images, and integrating SEO meta titles and descriptions into your site. We highly recommend having the developer who crafted the site handle the content upload to ensure consistency with the original design and formatting.

Testing
05

Before the official launch, the site undergoes deployment to a staging environment for thorough testing and review. Rigorous testing on various browsers and devices is conducted using BrowserStack. Industry-standard performance and SEO benchmarks are assessed through tools such as GTMetrix and Google Insights, guaranteeing performance and search engine optimization before it goes live.

Training
06

Upon project completion, we provide a comprehensive CMS training session along with a detailed PDF guide. These resources are designed to equip you with the knowledge and tools necessary to autonomously manage your site, eliminating the need for constant developer assistance.

Key project milestones along with their respective delivery dates.
Task
Day
Workshop
1
Research
2
Sitemap
7
Content mapping
10
Concepts
14
Style guide
24
High-fidelity mockups
31
Front-end development
52
Back-end development
66
Integrations
80
Content population
69
JSON microdata
77
SEO titles & descriptions
77
SEO audit
79
Performance testing
80
User testing
80
CMS spec guide (PDF)
87
Training workshop
88
88
Days
05
Deliverables
Estimated delivery
16 weeks
Discovery
2w
Design
6w
Development
5w
Content
2w
Testing
1w
06
Timeline
The following is an estimate based on information that has been provided to-date. Please note content creation is not included, content to be provided during the build. 3rd party costs such as web hosting and plugins are not included in this quote.
Item
Fee
Discovery
$3,000
Design
$7,000
Development
$6,000
Content
$2,000
Testing
$1,500
Training
$0
$19,500
(+GST)
07
Quote
Foundation
Web Proposal
01
Brief
Deliver an additional website for Prof. Buckland's foundation with minimized costs and an accelerated timeline by leveraging the existing web framework that has been previously developed.
02
Goals
Drive donations & fundraising

Encourage financial support by clearly communicating the impact of donations and how they contribute to the foundation's goals.

Showcase your impact

Humanize the foundation's efforts by featuring individuals or communities positively affected: share success stories, testimonials, and case studies.

Partnerships & collaborations

Highlight partnerships with other organizations, research institutions, or healthcare providers to emphasize the foundation's impact and reach.

Events & news

Maintain an updated events calendar to showcase foundation activities, conferences, and awareness campaigns to foster engagement and participation in the foundation's initiatives.

Educational resources

Furnish a thoughtfully curated list of health resources, links, and references, catering to visitors in search of supplementary information.

Research repository

Create a dedicated section spotlighting the foundation's research projects, findings, and publications — highlighting your commitment to advancing knowledge and contributing valuable insights to the field.

Expanding on the current framework diminishes the overall extent and quantity of deliverables needed for the foundation's website.
Key pages

Home
About
Education
Events
Donate
Get Involved
Contact
Privacy

CMS

Webflow

Programming

HTML, CSS, JS

03
Overview
Task
Day
Workshop
1
Research
2
Sitemap
5
Content mapping
7
High-fidelity mockups
10
Front-end development
31
Back-end development
38
Integrations
42
Content population
44
JSON microdata
58
SEO titles & descriptions
59
SEO audit
60
Performance testing
60
User testing
61
CMS spec guide (PDF)
67
Training workshop
67
67
Days
05
Deliverables
Estimated delivery
9.5 weeks
Discovery
1.5w
Design
3w
Development
2w
Content
2w
Testing
1w
06
Timeline
This quote is contingent on Prof. Buckland's site build — it hinges on having an existing web framework as a starting point.
Item
Fee
Discovery
$1,000
Design
$3,000
Development
$2,500
Content
$1,750
Testing
$750
Training
$0
$9,000
(+GST)
07
Quote
Got a question?
rory@skopedigital.com
Skope