Orima are Australia’s largest provider of research, evaluation and data services to Government. 100% Australian-owned and established in 1997, they provide 20 years of growth and experience. The company is looking to re-design it's website inline with a recent brand refresh to better communicate value proposition(s), generate more qualified leads and drive brand awareness. The website design will need to do this in accordance with web best practices to drive and retain online traffic, such as: usability, performance, SEO, and place a strong focus on informational clarity, design and agile content management.
Identify audience and business needs to craft your digital strategy
The conversation needs to be around what drives Orima, how your processes, values and standards align to deliver results, and what those results are. Your vision, value proposition and target audience(s) will drive in-depth discussion with key stakeholders to develop a robust website strategy aimed at connecting the value of your business with the needs of your users.
Be a leader — set the new standard
Rigorous market research is critical to determine what your competitors are doing — and what they aren't doing. These findings will be used throughout discovery to construct a solution that cuts through market competition and positions Orima as a market leader in research, evaluation and data analytics.
Develop a clear & deliberate information architecture
Critical to achieving the desired visitor behaviour is organizing information in a way that's intuitive and easy to find. There's a lot of content to organize — we'll map out user needs and flows to determine how to say what you need to say, and where to say it.
Putting performance first
Performance matters. Your site must look great and function even better. Maximising key metrics (load speed, security, cross-device responsiveness, semantic HTML structure and SEO metadata) are vital for SEO and usability. We'll build the back-end with Orima's processes and business goals in mind, allowing for agile content management, scalability and flexibility.
Building for the future
Developing a back-end that allows staff and stakeholders to easily update and manage content is critical for a company operating at scale. Guides, training and a compact back-end framework are all important factors in ensuring your site is managed with ease long after it's launched.
Generate qualified leads and brand awareness
The ability to provide users with information and content they can relate to will determine the level of value Orima is able to establish with your user-base. This value will be leveraged to drive lead generation, enquiries and traffic retention — key metrics associated with the success of the website.
Partners & Sponsors
News Article Template
* Listed as per provided PDF but may be revised if required
Tracking pixels & Google tags
Custom designed theme
Social media integration
Subscribe database integration
API Integration with VFL site (results / stats)
JSON structured SEO metadata
Responsive cross-device design
CMS Training (if required)
Cross-device and browser testing
The goal of discovery is not just to define the content of the website that should be created, but to maximize its chance of succeeding. Building and launching a new website is an extremely complex process that requires a great strategy and a lot of planning, as well as maximum involvement from a number of different project stakeholders. It's about getting under the hood of your business, your competitors and your audience to craft and define a strategy that will ensure success of the final product.
* Review & amendments following completion
The design phase covers the visual aspect of the project that is to be created. It focuses on defining benchmarks as well as key elements like colours, layout, style and prototyping your site statically before it is built. Reviewing, amending and approving a static version of the product prevents any unforeseen changes during the development phase - ensuring your project is delivered on time, on brand and within budget.
Web style guide
* Review & amendments following completion
The development phase is about bringing your product to life. The framework is built, images and text are populated and animations are all developed locally before deploying to a server for review and testing. All SEO best practices are considered during the build process to ensure your site performs optimally in search results.
Animations & interactions
SEO & Metadata
Hosting setup & deployment
Before the site is launched, it will be deployed on a server where only internal audiences and stakeholders have access. Testing of the site is critical to determine and fix and issues before the site goes live. We will test across multiple browsers (Firefox, Safari, Internet Explorer, Chrome) and devices (laptops, tablets, and mobile) to see if, and where, breaks occur.
Updating copy, making changes to images and adding posts or case studies are things that you should be able to manage internally. Two training sessions are undertaken at the completion of the project to ensure you have all the knowledge and tools required to update your site whenever you want. If there is ever any larger work required, or issues, I am always just a phone call away.
CMS walkthrough and guide
2 x 2 hour learning sessions
A full performance, KPI and site review 3 months post-launch to evaluate the site's success and whether any changes need to be made moving forward to improve performance.
SEO & metadata
103 (~15 Weeks)
Please be aware that any significant amendments will affect delivery date
Please note that the following is an estimate based on information that has been provided to-date. Any additions or amendments will require further review and approval. Any ad-hoc work exceeding the scope of the outlined project is billed at an hourly rate of $100+ GST. At the end of key deliverables, 1 round of amends will be completed without charge, however any significant additions will need to be discussed and billed accordingly. Rest assured, no extra costs or charges will ever be billed without discussion and agreement.
Any 3rd party costs such as web hosting, plugins or subscriptions are not included in this estimate and are to be paid for by the client.
Copywriting and content creation is not included in this quote. Direction and suggestions will be made, but writing copy or sourcing / supplying images is not included and will require further consideration, if required. Following review of this initial proposal, a formal agreement will be sent to you outlining responsibilities, terms and liabilities for full transparency to move forward.
Review and 1 round of amendments following completion of the discovery phase. The website design and build will not commence until discovery has been approved.
Review and 1 round of amendments following completion of: low-fidelity wireframes, high-fidelity protoype, style guide. The website development phase will not commence until design has been approved.
Review and 1 round of amendments following completion: animations & interactions.
Full testing will commence once the site development phase has been 100% approved with no further amendments required.
$17,500 + GST
2 x 2 hour training sessions following final delivery of the website, if required.