Cartage Australia has been a leading provider in transporting quarry products for over 30 years. The company is looking to re-design it's website to better communicate value offerings with end-users, generate more qualified leads and drive brand awareness. The website design will need to do this in accordance with web best practices, such as: usability, performance, SEO, and place a strong focus on informational clarity, design and agile content management.
Identify audience and business needs to craft a unique website strategy
The conversation needs to be around what drives Cartage, how your processes, values and standards align to deliver results, and what those results are. Cartage's vision, value proposition and target audience(s) will drive in-depth discussion with key stakeholders to develop a robust website strategy.
Move the industry forward
Rigorous market research is critical to determine what your competitors are doing — and what they aren't doing. These findings will be used to assist in the development of a business-specific strategy and design that cuts through market competition to position Cartage as a market leader in transporting solutions.
Align the user experience with the company's offering
Intelligent and efficient design will be showcased through an interface that is on-brand and aligned with Cartage's brand. Motion graphics and micro animations are essential to add life and interest to the overall usability of the site.
Putting performance first
Performance matters. The Cartage site must look great and function even better. Maximising key metrics (load speed, security, cross-device responsiveness, semantic HTML structure and SEO metadata) is vital for SEO and usability. The back-end will be built with Cartage's processes and business goals in mind, allowing for seamless content management, scalability and flexibility.
Building for agile content management
Building a back-end that allows staff and stakeholders to easily update and manage content is critical for a company operating at scale. Guides, training and a compact framework are all important factors in ensuring your site is managed with ease long after it's launched.
Generate qualified leads and brand awareness
The ability to provide users with information and content they can relate to will determine the level of value Cartage is able to establish with its user-base. This value will be leveraged to drive lead generation, enquiries and traffic retention — key metrics associated with the success of the website.
Key Content Areas
Team / Profile
Case Study Template
Governance & Accreditation (PVS etc)
Integrations & Features
Tracking pixels & Google tags
Custom designed theme
Social media integration
JSON structured SEO metadata
Responsive cross-device design
Cross-device and browser testing
The goal of discovery is not just to define the content of the website that should be created, but to maximize its chance of succeeding. Building and launching a new website is an extremely complex process that requires a great strategy and a lot of planning, as well as maximum involvement from a number of different project stakeholders. It's about getting under the hood of your business, your competitors and your audience to craft and define a strategy that will ensure success of the final product.
* Review & amendments following completion
The design phase covers the visual aspect of the digital solution that is to be created. It focuses on defining benchmarks as well as key elements like colours, layout, style and prototyping your site statically before it is built. Reviewing, amending and approving a static version of the product minimizes scope creep and prevents any unnecessary changes during the development phase - ensuring your project is delivered on time and within budget.
* Review & amendments following completion
The development phase is about bringing your product to life. The framework is coded, images and text are populated and animations are added. All SEO best practices are considered during the build process to ensure your site performs optimally in search results.
Animations & interactions
SEO & Metadata
Before the site is launched, it will be placed on a production server where only internal audiences and stakeholders have access. Testing of the site is critical to determine and fix and issues before the site goes live. The site will be reviewed on multiple browsers (Firefox, Safari, Internet Explorer, Chrome) and multiple devices (laptops, tablets, and mobile) to see if and where breaks occur.
Updating copy, making changes to images and adding posts or case studies are things that you should be able to manage internally. Two training sessions are undertaken at the completion of the project to ensure you have all the knowledge and tools required to update your site whenever you want. If there is ever any larger work required, or issues, I am always just a phone call away.
CMS walkthrough and guide
2 x 2 hour learning sessions
A full performance, KPI and site review 3 months post-launch to evaluate the site's success and whether any changes need to be made moving forward to improve performance.
Strategy & messaging
SEO & metadata
Device & browser testing
77 (10-11 Weeks)
Please be aware that any significant amendments will affect delivery date
Please note that the following is an estimate based on information that has been provided to-date. Any additions or amendments will require further review and approval. Any ad-hoc work exceeding the scope of the outlined project is billed at an hourly rate of $100+ GST. At the end of key deliverables, 1 round of amends will be completed without charge, however any additional amendments take up extra time and will need to be discussed and billed accordingly. Rest assured, no extra costs or charges will ever be billed without discussion and agreement.
Any 3rd party costs such as web hosting, plugins or subscriptions are not included in this estimate and are to be paid for by the client.
Copywriting and content creation is not included in this quote. Direction and suggestions will be made, but writing copy or sourcing / supplying images is not included and will require further consideration, if required. Following review of this initial proposal, a formal agreement will be sent to you outlining responsibilities, terms and liabilities for full transparency to move forward.
Review and 1 round of amendments following completion of the discovery phase. The website design and build will not commence until discovery has been approved.
Review and 1 round of amendments following completion of: low-fidelity wireframes, style guide, high-fidelity mockups. The website development phase will not commence until design has been approved.
Review and 1 round of amendments following completion: animations & interactions.
Full testing will commence once the site development phase has been 100% approved with no further amendments required.
$8,900 + GST
2 x 2 hour training sessions following final delivery of the website, if required.